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American Family Safety Launch Brings Safety Kits to Americans
American Family Safety

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American Family Safety » Preparedness Press

Contact: Morley Ivers
American Family Safety, Inc.
Phone: 866-686-8400 ext. 222
Email: mivers@americanfamilysafety.com

American Family Safety Launch Brings Safety Kits to Americans

New company partners with Home Guard™ to offer easy-to-use, affordable emergency preparedness kits

Toronto, Ontario, September 15, 2005 – Research from the Harvard School of Public Health indicated that only one in four U.S. adults has given some thought to making an evacuation plan for themselves and their families. In the wake of this research, American Family Safety (AFS) launched a line of emergency preparedness education and quality products to ensure that every U.S. family is prepared for an emergency or other disaster. The Tony Danza Show featured AFS’ Ready Kit™ on Wednesday’s show and presented a kit to each audience member.

“Thinking ahead is the key to surviving any emergency,” said Morley Ivers, president of American Family Safety. “Before the unexpected occurs, families need to ask themselves, ‘Are We Prepared?’ Our Ready Kit can help them stay protected in the event of an emergency.”

AFS has teamed up with safety kit manufacturer Home Guard™ to provide the American Family Safety Ready Kit™. The Department of Homeland Security recommends that every person in the U.S. get a kit, build a plan and stay informed. The American Family Safety Ready Kit™ contains everything the Federal Emergency Management Agency (FEMA) recommends in a convenient kit that will sustain a family for three days during an emergency. The bright orange back packs include an emergency manual and family communications plan that will keep you informed, as well as protected. It also holds a three-day supply of food and water with a five-year shelf life, so families do not have to worry about spoilage.

The AFS Web site (www.americanfamilysafety.com) is a valuable emergency preparedness resource that offers Americans the opportunity to choose from an array of preparedness items to put in their kit, as well as access to life-saving tips, expert advice, articles and worksheets to prepare themselves and their families in case disaster strikes.

In addition to the American Family Safety Web site, AFS distributes its information and Ready Kits™ through an educational partnership with student groups including Distributive Education Clubs of America (DECA) and Health Occupations Students of America (HOSA).

Ready Kit™ Contents
The Ready Kits™ are designed with high quality safety and emergency items that cost significantly less than products purchased separately. Recognizing the importance of the Ready Kits™, the Department of Homeland Security has created a link on their Web site, enabling consumers to purchase emergency kits for home, work, school, vehicles and traveling. The comprehensive American Family Safety Ready Kit™ includes the following:

  • Batteries
  • 2 biohazard bags
  • Emergency whistle
  • Flashlight (D-cell size)
  • Non-sparking utility tool
  • 30-piece first aid kit
  • Pair of nitrile gloves
  • 10 pack of emergency drinking water (3-day supply, 5-year shelf life, U.S. Coast Guard-approved)
  • Emergency food pack (2,400 calories, 3-day supply, 5-year shelf life, U.S. Coast Guard-approved)
  • AM/FM radio with earphones
  • 3M N95 respirator
  • 1 roll Home Guard Barrier Sheeting (50 sq. ft.)
  • Barrier sheeting shelter-in-place instructions
  • Roll of duct tape (20 yards)
  • Emergency preparedness manual
  • Family communication plan

Ready Kit™ Pricing and Availability
American Family Safety Ready Kit is available immediately on AmericanFamilySafety.com. Pricing is based on the application and contents of the Ready Kit. The complete Ready Kit is available for $49.00.


About American Family Safety
American Family Safety is an international corporation that distributes Emergency Preparedness education materials and supplies. The company markets a family emergency preparedness product called The Ready Kit™. American Family Safety was created to help the Federal Emergency Management Agency (FEMA) and Department of Homeland Security (DHS) equip Americans with the tools and knowledge needed in case of a disaster or emergency. For more information, or to order a kit, visit American Family Safety at www.americanfamilysafety.com.


For corporate or investor inquiries, contact:
Morley Ivers
Phone: 866-686-8400 ext. 222
Email: mivers@americanfamilysafety.com


About Home Guard Inc.
Home Guard Inc. set out to develop products that would enable Americans to prepare themselves for a natural or terrorist disaster. The reality is disasters, whether natural or planned, are unpredictable. Home Guard believes the best defense is a strong offense and taking some action now can have a dramatic effect on the outcome of a disaster. For more information contact Home Guard at (800) 248-8211.