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Prepare for an Emergency and Help a Good Cause: American Family Safety Donates Sale Portions to Charity
American Family Safety

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American Family Safety » Preparedness Press

Contact: Morley Ivers
American Family Safety, Inc.
Phone: 866-686-8400 ext. 222
Email: mivers@americanfamilysafety.com

Prepare for an Emergency and Help a Good Cause:
American Family Safety Donates Sale Portions to Charity

American Red Cross and Salvation Army are among participants for unique opportunity

Toronto, Ontario (December 8, 2005) – American Family Safety, a company that offers emergency preparedness supplies and education, launches a program to donate a percentage of every sale on their Web site to a charitable organization.

This holiday season, American Family Safety encourages people to prepare their families for an emergency by assembling or buying a disaster readiness kit such as their Ready KitTM. The bright orange backpacks include an emergency manual and family communications plan that will keep you informed, as well as protected. It also holds a three-day supply of food and water with a five-year shelf life, so families do not have to worry about spoilage.

People can feel good about taking an important step for their family’s safety and contributing to a charity with their purchase. A family can customize the Ready KitTM to meet their unique needs for $49 on the American Family Safety Web site, www.americanfamilysafety.com.

Charlotte Huddleston of Tennessee, who recently purchased two Ready Kits and donated to The Salvation Army, said, “with all of the need in the world today, it is nice to see a company that has a desire to give back to the community, as well as provide me with the Ready Kit to keep me prepared for an emergency.”

When completing checkout, an individual or business can choose from a list of charities to donate a percentage of the sale including:

  • American Red Cross;
  • Families of 9/11;
  • Breast Cancer Research Foundation;
  • Salvation Army;
  • Elton John’s AIDS Foundation;
  • Distributive Education Clubs of America (DECA) – a school marketing club;
  • Health Occupations Students of America (HOSA) – a school healthcare club; and
  • Hadassah.

“It is an honor to support these deserving charities,” said Morley Ivers, managing director of American Family Safety. “In addition to our mission to prepare every American family for an emergency, we are also committed to helping those in need. This program helps families and the nonprofit organizations they support.”

A record breaking number of hurricanes brought emergency preparedness into the spotlight in 2005. A national, independent survey from American Family Safety in October found that even after recent natural disasters, nearly half of all Americans report no change in their level of concern about how a disaster might affect them. The survey also found that though 85 percent of Americans are concerned about family members in an emergency disaster situation, only 13 percent have an emergency kit with essential supplies.

Many American households do not meet the Department of Homeland Security (DHS) standards of emergency preparedness. The best chance of increasing survival during an emergency is to have a complete disaster readiness kit including all of the items listed by DHS, such as American Family Safety’s 72-hour Ready Kit.


About American Family Safety
American Family Safety is an international corporation that distributes Emergency Preparedness education materials and supplies. The company markets a 72-hour family emergency preparedness product called the Ready Kit™. American Family Safety was created to further the goals of the Federal Emergency Management Agency (FEMA) and Department of Homeland Security (DHS) to equip Americans with the tools and knowledge needed in case of a disaster or emergency. For more information, or to order a kit, visit American Family Safety at www.americanfamilysafety.com.


For corporate or investor inquiries, contact:
Morley Ivers
President
American Family Safety, Inc.
Phone: 866-686-8400 ext. 222
Email: mivers@americanfamilysafety.com